john, i thought i was hip because i listen the my 14 year owed. give me what this game salad is. >> is he using it already? >> it is a platform for writing video games. what's unusual is that it is the first platform out there where you don't use lines of code. you drag and drop objects. an 8 or 10-year-old, half a million developers, are use thing. written using game salad. >> how does this change the balance? i think of that as opposition. the con ten now going get more market cap, more capital, gravitating to content away from distributors now? >> over a long period of time i think so. content producers are moving from media companies to individuals. and whether it is a photographer in india who takes a great photo and available in 500 px or a kid who has a great idea for a game and then just has tools available to rate them, that's what's happening. or you on facebook, when you post something up there, you are creating content. >> okay. we are going to get to this cool thing in just a minute. give me one cool thing before that. get to the mind